Category Archives: Search Engine Optimization Journal

SEO Time Lines, Google Cache and DIY Search Engine Optimization

So I know we are going to be getting a lot of people on Calgary SEO Specialists who want to learn about doing their own search engine optimization, and may want to come by for a visit from time to time and get some tips. We certainly don’t mind “giving away some of our secrets”.

Why?

Because the secret to good SEO is writing a lot of good content, and doing that is not a trick – it’s hard work. Nobody can really game Google’s search results effectively – for any substantial amount of time. If the content isn’t top notch, then you are wasting your time gaming their index.

So this begs the question,

“What can I expect in terms of SEO time lines in 2012 and into the future?”

If you are not a professional, and you are in a mad, mad rush to get your brand new baby (web site) ranked high in Google’s results, the simple answer is FRUSTRATION!

Sorry to be so blunt, and start pouring rain on your parade, but this is the truth. Relatively speaking, to get a web property ranking high in Google it takes longer than ever before, and that even includes high quality content domains.

Especially if you don’t already have editorial control of some high ranking web sites already.

If you don’t manage and control the content of some mature web properties, whereby you can place some high value links pointing to your fresh, new site, it is going to take many months before Google is going to start giving your new pages some love. This is the most important factor if you run an SEO company – you have to have some “web cred” established already.

For example, at CalgarySEOSpecialists.com, our team has complete editorial control over 25+ mature web sites and blogs. At any time we can create some valuable links to a new web site and get that site cached in Google’s index (see caching below). This gives our SEO company the ability to get our clients’ new sites “off and running.”

If you are new to search engine optimization, and you want to learn how to do this yourself, we have some tips below.

DYI Search Engine Optimization Tips

Here at CSEOS we fully understand that many of our visitors and readers are here to get some free tips on how to rank their web sites in Google. After all, our users are not all business owners and managers, and some may not be able to afford a minimum of $699 a month for our services.

So if you are running a part time business from your home and you don’t have a lot of money to spend on a search engine optimization service, you may want to do it yourself. If so, keep reading.

The first thing you have to tell yourself is;

“BE PATIENT.”

The second thing you have to tell yourself is;

“LEARN TO ENJOY WRITING.”

If you learn to absorb those two aspects, you are already on your way to ranking your web site in the top of Google’s search results for your products and services.

Tip 1 for DYI SEO: Make sure you purchase good hosting. Right now we recommend BlueHost or Hostgator

Tip 2 for DYI SEO:  Use a dynamic CMS. In English that means using WordPress. A good hosting company will have a one-click solution in their C-Panel for installing WordPress on your domain.

Tip 3 for DYI SEO: Write frequent blog posts, and make sure they are “good”. Write quality posts with lots of information regarding your product(s) or service(s). Just like I am doing at this very moment.

Tip 4 for DYI SEO: Since you are new to the “Internet game”, you won’t likely have access and control of a mature web property in which to “introduce your new site” to Google. You might have nowhere to go online to get a high quality inbound link to your new home page, or article/post/page. You have to “introduce” your site to Google in another way, and that way is by using some form of social media (Facebook, Digg, Reddit, for example). By linking from one of these social media platforms to your new site, you are not going to rocket your products and services up the search engine ladders, but you will introduce your web property to Google – that is ALL you need in the beginning!

Don’t go nuts sending dozens of links to your new site because Google hates that. Just one link will suffice. Two at the VERY most. You are just telling Google;

“Hey, look over here – look at my brand new web site!”

Tip 5 for DYI SEO: Patience and perseverance. This is THE most important factor of all. Learn to enjoy blogging, writing, editing images, posting videos, etc. Just treat it like a brand new hobby, and get used to typing, proof-reading, and editing. Get used to the “back-end” or the WordPress Dashboard, and keep on publishing content.

Don’t worry – Google will take notice – then Yahoo will, Bing will, then the blog directories will (automatically too). Your only task is to keep writing. And believe me, you can learn to really enjoy it. I used to type around 40 words of content in a minute and now it’s around 80 words a minute. I was a terrible typist. Now I love the feeling of my fingers bouncing up and down on the keyboard.

That’s it folks for SEO tips. The good writers always win!

SEO Time Lines and Google Page Caching

Now there is a way to measure your progress. This is what SEO companies do when monitoring a new web property as it climbs the search engine indexes and starts to get TRAFFIC. We can tell exactly how well a domain is progressing and how strong each page of content is in Google. We “watch the cache”.

When you launch a brand new domain it will seem like it’s taking forever to get it off the ground. I know the feeling, but I also know from experience that time goes by quickly, and before you know it, Google has cached all your pages and posts. If you focus on good content, before you know it, Google is indexing ALL of your URLs (post and pages addresses/permalinks) and you are getting traffic to your site.

So here is how you “watch the cache”. This will give you a simple way of seeing “forward progress” with your new domain, and give you some encouragement when there are no other signs of success in view. First of all, you will need to install the Google Toolbar.

Click here to install the Google Toolbar

Once you have installed the Google Toolbar, look at the image below to see what you are about to do. Please click to enlarge image.

 

Using Google Pagerank Tool – Select “Cached Snapshot of Page” – Please click to enlarge.


View Google’s Cache Results – Click to enlarge.

 

So as of right now (06:59:05, 2012-02-07) the above image shows that Google has cached the home page of our blog here at CalgarySEOSpecialists.com.

You can see in the image that the last time Google cached this page was on February 1st, 2012, and as I’m writing this post it’s 7 am (Calgary time) on the 7th of February. So six days later and Google hasn’t come back to “check us out”.

Would I like it better if Google was caching this new domain every day – you betcha! But this is a two week old site now and I know that isn’t going to happen.

On our older domains (3-8 years old) our sites all cache within 5 minutes of making a new post. Why is that?

If Google has seen a domain (web property, server IP, site, blog, whatever) grow over the years, and the domain’s webmaster has been adding quality content over that time, AND NEVER PLAYED ANY STUPID GAMES (spam linking, doorway pages, etc. – see Google webmaster guidelines) then Google will TRUST the domain, and be watching it very closely for new content updates.

So this SEO site based in Calgary is brand new, and I know from experience that we will be waiting months to see some solid Google exposure, high rankings in the local market, and of course the most important thing – TRAFFIC!

If you are new to the Internet and you are just learning how Google works, and what Google loves, then you may be asking;

“That is way to long! How can you work so hard for so long without any gratification and traffic!”

Answer = the payoff is so high.

Eventually (in the next year or so) when Google users from around the world are searching for SEO specialists, or they are searching for Calgary SEO companies, or SEO information in general, we will be there. We will be found in Google when users are looking for information regarding search engine optimization. We won’t be #1 for every search term, but we will be #1, #2, #3, #4 – #50 for hundreds of different search phrases. This is how traffic comes naturally.

But I’ll let you in on a little secret (shhh) – without posts like the one you just read, we would NEVER get that traffic.

“The writers always win.”

The Old-School SEO Tips and Tricks + What Google Really Loves

A friend and associate sent me a link to the home page of an SEO company operating in Canada, and it was fairly flashy. Came across like one of those one-page pitch sites, selling all the tips and tricks (and gadgets) that will cure all of your web site’s ills. They want you to think they know what Google really loves!

I’m not going to link to their site for a few reasons;

  • linking to their site from this squeaky clean, and new domain, will only hurt this domain
  • linking to their site will only boost their rank, and further promote false claims, and Web 1.0 hype
  • pointing a finger directly at one competitor is sort of “cheap and nasty”

However, what I will do is list off the claims that many of these old-school SEO companies make, and the methods they flash at their visitors. But first I want to point out a couple of things.

I BELIEVE the “state of play” in the search engine world has changed drastically in the last few years. The basics of search engine optimization are still the same, but only in a natural way, and I will get to that below in the SEO myths section. First, I want to share something with you. Continue reading The Old-School SEO Tips and Tricks + What Google Really Loves