Monthly Archives: June 2012

Keyword Search Phrase Report for the Paving Vertical in Alberta

As usual, we had many “basic ideas” about how to laser focus an SEO site for an Alberta business vertical, but after some due diligence (and scrutiny) the keyword phrases we need to build the SEO site on are different that we originally thought. There is a specific keyword phrase we have to focus on, and you can see that in the keyword report below.

ASPHALT PAVING ALBERTA

This is the primary target phrase, but to avoid higher competition levels and get a quick start, we can go with;

ASPHALT DRIVEWAY PAVING AB

The reason this is a good choice too, is because our competition will be lighter, and we can begin traffic flow sooner than later.

However, if a paving company in Alberta planned to dominate Google in the long run, we would recommend ASPHALT PAVING ALBERTA as the primary target keyword phrase. We are doing domain name research now on the paving business – the domain must be carefully chosen.

Below is the keyword search phrase report for Bing, Yahoo, and Google.

Search Phrase Report for Alberta Paving Companies

 

Next we can look at the competition levels for our recommended search phrase target.

See Google.ca competition levels below;

As you can see in this Google.ca screen shot, the competition for the primary keyword target is approx. 215,000 pages. This is what we would call light competition, and luckily the competition is NOT adding enough constant content to hold their position(s) against a strong CMS and CONTENT campaign. However, seniority with the major search engines is KEY, so we will have to build a smart campaign and keep posting quality content on a weekly basis at least (as per usual).

What Does our SEO SITE Do For Your Business??

In a nutshell;

  • grows a very powerful domain in the eyes of Google, Yahoo, Bing, Ask, etc.
  • SEO site gains traffic exponentially over months of indexing quality content
  • SEO site brings qualified leads to you
  • SEO site links to your main business site bringing it to the top of Google for more leads

Any questions you can contact us on this campaign and paving vertical for Alberta – we only serve ONE company in each vertical, so it’s first come, first serve, and it ends there.

 

SEO Keyword Phrase Search Report for “Carpets Calgary”

Note: We have already purchased the domains, CARPETSCALGARY.CA, and CARPETSCALGARY.COM for a client, in order to take them off the market – that pretty well wipes out the primary keyword domains left for this market vertical in the City of Calgary, Alberta.

This is a very competitive market in the carpet retailing and carpet installation business, but nothing we can’t compete in due to the competition’s general lack of content growth, frequency, and CMS platform(s).

Avg. Phrase Search Total (Google, Yahoo, Bing)


Below is a screen shot from Google.ca for competing pages.

Competing Pages in Google.ca

In the long run our client’s ROI will be much higher if we approach SEO from a content driven campaign, and dominate Google in the natural/organic search results. This is because PPC (Adwords etc.) is becoming more and more expensive. Click here for the difference between natural results and paid results please.

The long term goal is to have our client #1 in Google when a shopper searches CARPET CALGARY, CALGARY CARPET, or CARPETS CALGARY, etc., etc.

The short term goal is to be indexed on the first page of Google, Bing and Yahoo for various keyword phrases, which we will do with weekly postings from our content team. Full indexing should take 6-8 months – traffic trickle will begin in one month, and grow from there.

Please see our SEO timelines post here.